The objective of this project was build the identity of a Music Event and produce the necessary marketing pieces: Banner, Flyer, Video Ad and Landing Page.

To create the logo I started by getting to know the event, its concept and goal. Once this information was clear I jumped into the sketches. After the right identity was achieved I went into vectorizing the sketches and made some variations for different applications.

Final Project from the course: Design Technologies

Jumping into the next marketing pieces, I firstly produced the banner which was a starting point for the rest of pieces.

The flyer was a more informative piece but using all the elements from the banner.

Later, the Video Ad, which in a dynamic way inform the viewer about the event.

Low-fidelity prototypes were developed based on the wireframes. These were a quick but fully functional version. Not applying aesthetics so the main focus was usability.

Desktop

Desktop

The final product was achieved after putting the high-fidelity prototype to the test thrpugh a Live User Test. It reflects a polished, user-friendly e-commerce platform. Key features include a streamlined shopping experience, optimized mobile layouts, and visually appealing product displays. The website was designed to balance aesthetic appeal with functional ease, ensuring users can browse and buy products effortlessly.

Desktop

Mobile