Oncycle is a brand new, environmentally friendly clothing company. The goal of the project was to create a unique visual identity and an easy to identify brand. Along with a user-friendly, visually appealing, and responsive website that enhances the shopping experience. The design brief emphasized a mobile-first approach, streamlined navigation, and clear categorization of products.

Naming, Visual Identity

In Oncycle nothing is created, nothing is lost, everything changes.

As soon as I finished reading the brief, one quote immediately came to mind—Antoine-Laurent Lavoisier’s famous words:

"In nature, nothing is created, nothing is lost, everything changes."

This idea perfectly encapsulated the company’s vision.

With this in mind, I saw recycling as a continuous process, an almost infinite cycle. Almost.

Then, in a spark of creativity, the name Oncycle came to me. I explored other options, but this one felt just right. Without needing an explanation, it immediately conveyed the essence of an environmentally friendly company.

Naming and Concept

I then sought an elegant typography that would define the brand’s identity. The Andora Modern Serif font is a refined and sophisticated typeface that blends classic elegance with contemporary design. Its high contrast between thick and thin strokes adds a touch of luxury, while the soft, flowing curves create a modern yet timeless feel.

By slightly rotating the letter "O" and duplicating it, we created a symbol that visually represents this almost infinite cycle.

Oncycle is primarily represented by Andora Modern Serif, which is used in the logo and later incorporated into select artistic headlines. This elegant serif is complemented by Louis George Cafe, a modern, geometric sans-serif font that adds a refined touch. Its clean design ensures readability, especially on screens, where the company maintains its primary presence.

Typography

Recycling doesn’t mean less valuable, so we embraced the color that symbolizes this commitment. A light green serves as the face of the company, complemented by deeper green shades to add depth and strength.

Colors